

A Family Story Woven Into Every Thread
What started as a passion project from home in 2019 has grown into something truly special. Founded by Sonal Sandeep Shah, the brand was born out of a love for timeless design, detail-driven craftsmanship, and pieces that speak softly but beautifully.
With a deep eye for elegance and a heart rooted in culture, Sonal built the brand from scratch - one stitch, one idea, one creation at a time. Her belief was simple: style should last, and so should the stories behind what we wear.
Now, the journey continues with Yana, who brings fresh energy and a modern spirit while staying true to the brand’s original soul. Together, we’re building a label that blends old-world charm with new-age expression - one timeless piece at a time.
This isn’t just a brand. It’s a family story. And now, you're a part of it too.
Our Journey
2024
Exhibited at JITO Surat Fair, our first large-scale public appearance.
2025
Represented the brand internationally at the Dubai Fair.
2019
Brand launched by Sonal Sandeep Shah, starting from home.
2020–2023
Built a loyal base through word of mouth, custom orders, and small showcases.